Student Project – Branding, Packaging Design, Web Design, App Design, Publication Design, Stationery Design

HoneyB. was my senior project at Auburn University. For this project, I spent a semester developing a unique brand and creating all the marketing materials for it to show off the wide range of design skills I developed over the course of my college career.

HoneyB. is an online retailer that makes and sells all-natural, organic products for moms and babies. They believe in the importance of embracing an organic lifestyle as the best way for new and expectant mothers to care for themselves and their children. HoneyB. was created to provide a trusted source of products that are safe for mommy and baby. They also have an app that markets HoneyB. products while helping moms on their journey to healthy living both during and after pregnancy. Additional features include weekly updates on the baby’s growth and mother’s changing body and the ability to connect with other users in their area. HoneyB. encourages a natural approach to life and is committed to fostering a sustainable environment to help make the planet a healthier place for future generations. At HoneyB. it’s all about “Life’s Sweet Beginnings!”

Click here to view the digital flip book of the full catalog shown partially below.