Freelance Projects – Branding

Anna Ferrero Fitness is the branding for a personal trainer in Findlay, OH. The graphics are fun and bright both to convey Anna’s personality and because she strives to help her clients find fun in their fitness journey. The logo mark also conveys the hard work it takes to achieve fitness goals through the image of the bent barbell with stylized sweat dripping off. The barbell also represents the focus Anna places on teaching her clients how to lift weights correctly.

The Lifting Lab is a private gym in Findlay, OH, owned by Anna Ferrero of Anna Ferrero Fitness. The goal was to create a gym that would be a fun, safe, inviting, and supportive space for members to work out. The Lifting Lab also comes with an adorable mascot, Oskee the yellow lab, who hangs out at the gym and is the face of the brand. The branding for The Lifting Lab conveys their uplifting and fun atmosphere and coordinates with the Anna Ferrero Fitness branding as it is an extension of her brand and the facility where she offers her personal training services.